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A Complete Online System for Learning Real Estate Sales! It's as Easy as 1-2-3

Leader’s Edge Virtual Training is complete real estate sales training with practical tools and step-by-step techniques that your salespeople can put into practice right away. In over 16 hours of video and accompanying handouts, you can teach them all of the skills they need to increase their productivity.

what topics are covered?

Click on the topics below for more details:

Success Mindset

Attitude is everything. To succeed we must believe that we can. If you want more than you have now, you must get out of your comfort zone and try new things. In these videos we explore the success mindset that top producers adopt to excel in every aspect of their business, and tap into your goals to increase your drive. Greatness awaits!

Maximizing Referrals

Relationship selling is at the heart of any thriving business and it starts with the people already in your life. Exceptional service gets your clients raving to everyone they know, and strong relationships mean referrals keep coming long after the sale. Staying connected with your sphere in unique, sincere, and fun ways is what keeps repeat and referral business flowing. Chris Leader shows you how it's done.

Lead Generation

Have you ever had a slump in your business? It's because you stopped prospecting for new opportunities. Business is everywhere – you just need to know where to look for it! In these videos Chris Leader teaches you who to prospect, where to find them, and exactly what to say to get in the door (even if they're FSBOs or Expired Listings).

Phone Prospecting

The technology of today does not render the fundamentals of yesterday obsolete. Phone prospecting still works if it's done right. Learn how to master this powerful lead generation technique and increase your success tenfold. No matter who or where you're prospecting, you'll never be lost for words again.

Listing Presentations

Industry leaders always focus on listings because the salesperson with the listings is the one in control. Learn how to sign more contracts by dazzling sellers with your listing presentation. We teach you a proven four-step listing appointment process guaranteed to get results and cover everything you need to stand out from your competitors.

Pricing Strategies

Some people say real estate is about location, location, location. We say it's about price, price, price. You can sell anything if the price is right. But knowing the right price isn't enough if the sellers aren't convinced. Chris Leader shows you four ways to price any property in any market and how to get your sellers on board. He even covers price reductions.

Objection Handling

If you've been in real estate long enough, you've heard every client objection. We want to think about it, we want to fix it up first, we want to interview other agents, we want to sell it ourselves, we want to buy first, the other agent said it's worth more … Having the right response is critical. We teach multiple scripts for every possible objection, so you can confidently handle any situation.

Protecting Your Commission

In today's competitive market, it seems real estate agents are cutting their commissions in a race to the bottom. You can compete on more than price – and win! Clients are willing to pay if they see value in what they are paying for. Learn strategies and dialogues to beat the commission challenge and earn what you're worth.

Buyer Strategies

The key to working with buyers is quickly qualifying them and getting their commitment up front. Learn where to find quality buyers, how to figure out if they're serious, methods for narrowing their search, plus ways to close when they've found the right place. And it all starts with a stellar buyer presentation. The result: sign more offers in less time and guarantee your income.

Negotiating the Offer

In life, you don't get what you deserve. You get what you negotiate. Being a strong negotiator gets you to the closing table sooner and leaves a trail of happy clients singing your praises. We teach you strategies for navigating multiple offers, dealing with buyer and seller objections, and getting more offers accepted.

Websites and Social Media

Nine out of ten buyers start their home search online, but many of them work with the first person that returns their call. The majority of online leads expect an immediate reply, yet on average agents take 15 hours to respond. You need to get to these leads before your competitors do! It starts with creating an exceptional online presence through your website and social media. Learn easy, proven methods to position yourself as the expert in your field and attract the right clients to you.

Marketing Strategies

Top producers generate leads by creating a recognizable brand in their community. Business gets easier when prospects come to you, but great marketing isn't cheap and it takes time to see results. Learn the ins and outs of successful marketing to build your business for the long term, save thousands of dollars, and get better market penetration.

Business Planning

In business, it's not what you earn but what you keep that counts. Many real estate agents are exceptional at sales, but are miserable at money management. Avoid the emotional roller coaster of living from deal to deal by learning how to plan ahead. We show you how to create a simple, easy-to-use business plan that directly translates your financial goals into daily, weekly and monthly activities.

Time Management

Yesterday is gone and tomorrow is not guaranteed. How do you make the most of today? Is it even possible to have work-life balance when you're in real estate? Absolutely! Chris Leader shows you proven strategies for organizing your business, so you get more done in less time and make more money.


On top of the training videos, which are broken up into topics and chapters for easier delivery, you also get:

Printable student notes for every topic
A 200-page, printable trainer manual
Lesson plans for 14 seminars
Q&A sessions
A "Train the Trainer" video
A promotional video and flyers
Skill-testing questions on every topic (plus all the answers)
Marketing letter templates
Prospecting scripts
Objection handling scripts
Seller survey, net sheet, and price repositioning worksheets
Buyer questionnaire and cost worksheet
An extra library of video tips
Exclusive product discounts

Holding your salespeople accountable for their production can be difficult. It can be even harder to develop their routines for long-term success. Rather than riding out the ups and downs of a typical real estate career, teach them to focus on the essential parts of their business that lead to a consistent pipeline of deals.

As part of the Leader’s Edge Virtual Training program, you get a 14-session productivity tracking tool and homework assignments to make sure your salespeople are putting your lessons into practice. While completely optional, as part of the start-to-finish training program they are invaluable for focusing your salespeople on their money-making actions and results.

Fundamentals for Leading Salespeople: Core Principles of Success

Learn the qualities you need to succeed – vision, courage, discipline, work ethic, persistence, skill, attitude, patience, planning, and tracking – and establish a solid foundation for growing your business! This enlightening course stresses the importance of relationship selling for guaranteed longevity, and shows how working from a position of abundance through continuous prospecting results in greater success. Once done, you’ll feel refreshed, motivated, and excited to hunt for new business opportunities!

Duration: 30 minutes
Lead Generation: Never Go Without a Pay Check

Take control of your career by continually prospecting for new business leads. We’ll teach you where to find new clients, how to approach them, and what to say so you’re always in demand! Today’s technology does not render the proven fundamentals of yesterday obsolete. You’ll benefit from precision prospecting techniques that will help continually grow your business, regardless of market conditions. Plus you’ll learn how to qualify your leads and convert them to sales to capitalize on your prospecting efforts.

Duration: 1.5 hours
Maximize Referrals & Internet Leads: Steady Stream of Business

Rather than prospecting for new business every day, wouldn’t it be nice if that business came to you? Having a great website is only one piece of the puzzle. This seminar teaches you several sure fire ways to: stay connected with past clients, create strategic alliances with powerful referral sources, harness technology to maximize online leads, and use an up-to-date customer relationship management system for maximum results.

Duration: 1 hour
Personal Marketing: Brand Yourself to Stand Out from the Crowd

Maximize the return on your marketing investment with campaigns that help you stand out from the crowd. Learn how to identify and develop your target market, brand yourself and your business with a consistent look and feel, select the right ‘must haves,’ and make media work for you. This seminar also explores the specific tools at your disposal and the pitfalls to avoid, plus gives you a sample marketing plan to ensure your effectiveness and efficiency.

Duration: 1 hour
Listing Appointments: Master the Listing Presentation

Get more listings with less effort by learning the skills to dazzle sellers. Top salespeople focus on getting listings more than taking out buyers. Here’s a step-by-step process to land listings, and impress sellers with your unique value proposition. By finding qualified sellers, being better prepared for appointments, communicating effectively, and following up with exceptional service, you’ll end up with more listings, fewer commission objections, higher sales, and happier clients.

Duration: 1 hour
Pricing Strategies: Facing Challenges Head On

Sell your clients’ homes quicker and for more money by pricing them right the first time. Using accurate pricing analysis, the law of supply and demand, absorption rate analysis, and price-sensitive positioning will ensure that you price each property to sell even in a changing market. Convincing sellers to list at that price may be a challenge, but this seminar arms you with the tools and dialogues you need to make them see the light…and the benefit.

Duration: 1 hour
Objection Handling: Handle Client Objections Like a Pro

Confidently talk your way through delicate issues by learning how to effectively manage your clients’ objections. The key is understanding the art of client psychology, and knowing the difference between hesitations, conditions and genuine objections. Handle every situation eloquently with determination, dialogue and delivery, using the right technique at the right time. This seminar provides several proven dialogues to help address just about every type of objection you’ll hear, allowing you to better meet your clients’ needs than your competition.

Duration: 2 hours
Buyer Strategies & Negotiating Skills: Get to Sold in Less Time

Save time “getting to sold” by qualifying buyers and obtaining solid commitments before you start working with them. Potential buyers are not always ready to buy, so focus your time on those who are genuinely prepared. This seminar not only teaches you easy methods for quickly qualifying buyers; it also gives great tips for holding successful open houses and using advanced negotiation skills for closing more offers.

Duration: 1 hour
Business Planning: Blueprint for Success

Earn the income you dream of by implementing concrete daily activities and a straightforward business plan. Running a business without a plan is like going on a road trip without directions, so learn how to set realistic income goals, create an annual budget, monitor your performance, and stay on track by fixing potential problems early on. This course gives you the tools for creating your own custom plan that helps you not just earn money – but keep more of it!

Duration: 1 hour
Time & Life: Get More Done With More Time Off

Everyone wants more time, and more money. But can we have them both? Effective time management can let you earn more income while bringing balance back into your life. We give you 23 proven techniques to help you better handle your commitments and organize your time to get everything you want done in a day. Learn how to overcome schedule challenges, maintain a positive attitude, and stay strong in your career and relationships, so you can “work to live” instead of living to work.

Duration: 1 hour